Graphic Design Process

How it works

Many people wonder what's required from them during the graphic design process / what we need in order to start working on a project. Each project is unique but here's a brief general overview of what you might expect.

When you initially make contact with us, Emma will establish whether a meeting is required in order for us to quote for your design project. We can usually send price estimates after a short email or telephone conversation. A meeting can then be arranged following the quote acceptance, if needed.

Stage 1, the brief - your thoughts are essential

We require a brief from you before work commences on any design project. It's the most important part of the design stage as it provides us with essential background information regarding your business. It also helps us to get a clear understanding of what's required and if you have any ideas or preferences, this is when we need to know.

Stage 2, initial design concepts – our input commences

Once you have approved an initial price estimate, a non-refundable deposit is required before work commences on any design project. The deposit will be based on a percentage of the quotation as applicable (usually 50% unless otherwise agreed). Your initial invoice will be sent at this stage.

After a deposit has been received we can start the process of designing your artwork. At this point we will need you to provide any files that might be needed to carry out the work. (i.e. all imagery and text content.) We can quote on sourcing imagery for you if required. Initial designs will be emailed to you within an agreed timescale in PDF format so that you can preview them.

Please bear in mind that although we love to get started on projects right away, good design takes time and we usually have many projects running at one time. We will need to pencil your project into our schedules, however we always do all that we can to meet deadlines.

Stage 3, review – time for your feedback

Once you have had time to think about the initial designs, we will ask for your feedback and use this to develop the artwork further. Together we will revise and update a design until you are completely happy with the final result. The initial price estimate will usually include up to two artwork revisions before additional costs may incur. You will be notified of any costs over and above the initial estimate before we carry out the work. We put a lot of thought and time into all of the design work that we create so we appreciate your speedy feedback. Any projects that are awaiting feedback for more than 14 days may be charged in full.

Stage 4, finalise and payment – your final sign off

When you are happy with the design and have given your final approval, you will be sent an invoice for the remaining amount via email. We will require payment in full on all projects before artwork is released. We will then supply you with suitable files for your use, or we can send the artwork direct to an agreed printing company.

We do arrange print on your behalf, however we will need to receive payment in full before print orders are placed.

You'll find more details in our terms of business. You might also like to read our FAQ's.

Please ask if you have any further questions, you can contact us by email hello@emphasiscreative.co.uk

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